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 Internet
Marketing
Internet marketing can generally be defined as generating sales and/or
capturing leads from potential customers that are surfing the Internet.
Traditionally, this has meant trying to get your website into Google
(and others) search engine rankings so that it shows up when a
potential customer of yours types in a “keyword
phrase”.
There are specialists and consultants that make their living working
with companies to try and get their sites on the first page of
Google’s search engine results for the keywords that everyone
thinks will generate sales and leads. This consulting service is called
search engine optimization.
Internet marketing has grown to include pay per click advertising.
These are ads (when you do a Google search, they show up on the right
hand side of the page) that are written by advertisers to be triggered
when certain keywords or phrases are searched on. Each time a person
clicks on the ad, they are sent to the advertiser’s website,
and
the advertiser is charged for that “click”. This is
how
Google makes billions of dollars.
Our
Internet marketing services include:
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